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Tutor: Mr. TED POLHEMUS, cultural theorist, (London, Great Britain) www.tedpolhemus.com JEWELLERY AS ADJECTIVE Dates: 15.6.2006 Once upon a time fashion designers, stylists, journalists and other 'professional experts' set rules about how the different components of appearance - garments, jewellery, accessories, hairstyle, make-up, etc. - should be 'co-ordinated. Today's creative consumer, however, wants to sample & mix his or her own 'style statement' - often deliberately juxtaposing what would previously have been seen as contradictory and clashing styles. This new freedom (and responsibility) for the consumer reflects a more individual and less conformist approach to appearance. But it also derives from a greater inclination (as the term 'style statement' implies) to use appearance to 'say' (indeed, to advertise) something about ourselves - each garment, ornament or accessory constituting an 'adjective'. This one day workshop will explore how the creative process extends beyond the design stage to look at how individual items of jewellery take on new meanings in relationship to specific garments, accessories, hairstyles, make-up, etc. |
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